24th Steiermark Frühling
This year again, the Viennese Rathausplatz shone in Styrian green splendor. The comeback of the “Steiermark Frühling” was more than successful: an enthusiastic atmosphere among the guests, radiant hosts – and the fresh spring weather held up.
Successful comeback of this years Steiermark Frühling:
Our mobility analysis shows that this year, over 150.000 guests enjoyed the new concept. That’s over 20% more compared to the last Steiermark Frühling in 2019. On average, guests stayed for 2 hours and 58 minutes, with the most popular time being between 4 and 5 pm. 77% of the guests were from Vienna, and a total of 90% of all guests were from Vienna and Lower Austria. Despite a high percentage of visitors from the northeast of Austria, all federal states were represented at the 24th Steiermark Frühling, with the exception of only a few districts. International guests also visited the Steiermark Frühling, with the largest percentage of visitors coming from Germany (1.9%), followed by Italy (1.2%).
The “Steiermark Frühling” event is an annual presentation of Styrian regional cuisine, wines, and handicrafts in Vienna. During spring, numerous Styrian businesses and producers present themselves at the Rathausplatz in Vienna, to introduce visitors to the culinary and cultural specialties of Styria. The program includes tastings of Styrian specialties, live music, handicraft demonstrations, and interactive workshops for the whole family. The event is a popular meeting place for connoisseurs and a place to learn more about the culture and traditions of Styria.
Congratulations to all involved for this successful event!
All infos and pictures can be found here: steiermark.com/steiermark-fruehling
