At Invenium, we are engaged in the analysis and processing of anonymized mobile signaling data. Using specially developed algorithmic models, powerful Big Data technologies and artificial intelligence, human movement flows are made visible and comprehensible – completely anonymized and in compliance with the strictest data protection guidelines. These insights are used, for example, by city or traffic planners to adapt existing concepts and economize traffic flows, or by ministries to visualize movement patterns in times of crisis, such as the COVID-19 pandemic, and to derive suitable and safe measures.
Only those who know the mobility of people can understand the present and plan for the future.
Human mobility behavior influences almost every area. Whether it is the utilization of the road network, the efficiency of public transport, the economic evaluation of company locations and tourist destinations, or the attractiveness of individual city districts.
Satisfied customers are our greatest motivation
“To build data-driven models and simulations, we rely on nationwide mobile network data from Invenium Data Insights. These data enabled us to model over 300 million daily movements and integrate them into our simulations.”
“With City Insights, it is possible for the first time to take a day-by-day look at people’s movement patterns in the city. As urban planners, we can react to this, identify trends and developments, derive measures and ultimately increase the quality of life in the districts.”
„Thanks to Invenium’s big data technology, STRÖER has achieved high precision in delivering audience-specific campaigns. We can now target hundreds of audience segments in public spaces – effectively, compliantly and with maximum relevance.“
“Thanks to the A1 solution, we receive constant information and reliable, resilient figures on our guests. This is particularly important in corona times, of course.”
“After the number of overnight stays, the data from the dashboard is the most important data basis for the region. This combination allows us to derive meaningful insights to make fact-based decisions for the future.”
“Knowing how many people are likely to visit the region on a hot summer weekend is extremely valuable to us. It allows us to deploy more staff when needed, for example, to monitor protected natural areas. Historical data from long-term monitoring is essential for that as well.”
“We were a team from the very beginning! We asked ourselves: What do we need, what key metrics are we looking to monitor? From there the setup really developed as a team. That was truly great.”
“Invenium helped us to understand our visitor flows in detail on the day of the event. On the one hand, this resulted in new possibilities for visitor guidance, and on the other hand, we were able to draw conclusions about participants, event visitors and day guests. Such insights are of course enormously important for an international event like the Red Bull Dolomitenmann.”
“The data from Location Insights, precisely tailored to the parameters of our Advent markets, gives us a comprehensive overview of the three locations. Knowing how many people visited which offerings at which times is invaluable for planning future actions,”
“Through mobile-based mobility analytics, we’ve gained valuable insights into our event. These findings help us stay current in our planning and ensure that the Bleiburg Wiesenmarkt remains a highlight year after year.”
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