With the right positioning, your tourism region is a potential destination for the entire world and with Tourism Insights you have analyses at your disposal to achieve an even greater presence!
Tourism Insights makes your guests and your region even more accessible to you. Dive in and learn more about your tourism region. See through the eyes of your guests and find answers to the questions that are most important to you in order to optimize your offer even more accurately. All this and much more, tailored to your needs and, like everything we do, anonymized and in compliance with the strictest data protection guidelines.
Immerse yourself in the behavior of your audience to make your offers even more targeted. Check the resulting effects and have certainty by analyzing the well-founded figures.
Data-based organization in the region
The data forms a solid foundation for argumentation towards stakeholders. Make organizational decisions based on reliable data & fully exploit the potential of your region.
Identifying potential for sustainability strategies
Discover untapped opportunities and support a more sustainable use of available resources.
Precise planning of marketing activities
Recognize the exact catchment area in your region. Draw conclusions from this in order to target your marketing activities even more specifically at your potential guests.
The best advantages at a single glance
Up to date
Surveys and interviews with your guests take time. So much time that the results are outdated before they are even available.
Tourism Insights gives you new perspectives on your region every day. This allows you to recognize trends, react to changes and plan for the future.
Comprehensive
Surveys only cover a small proportion of your overnight guests. Day tourists and private overnight guests are not recorded at all.
Tourism Insights offers you a view of the whole picture. All guests. All relevant locations. All movement patterns. Every day of the year.
Flexible
Every region is different. Tourism Insights has the right answer for every question.
Change your perspective, get to know your target group in a new way and gain in-depth insights. Use the detailed data to understand the total number of visitors in your region, the average length of stay, the average travel time and the percentage of your international guests.
Our interactive dashboard provides you with in-depth insights. Find out more about the number of visitors throughout the day and the exact arrival and departure times of your guests. In addition, you can explore your guests’ profile even further by gaining access to advanced socio-demographic information, including the breakdown by gender and age groups as well as the top countries of origin of your international guests.
Take the opportunity to track the national journey of your visitors in detail. The origin analysis extends from the state and municipality level to the postal code. This valuable information enables you to precisely define your catchment area and optimize your marketing activities in a targeted manner.
You also have the option of viewing information about your target group at various levels. This allows you to precisely define the profile of your visitors down to postal code level.
Compare the number of visitors between your selected tourist hotspots and municipalities. You can see at a glance which offer is currently particularly popular. You can then use the extensive data to gain deeper insights and make informed decisions.
Filter the data by visitor profiles, such as arrivals, departures, locals and day tourists, as well as by the associated activities, such as relaxation, nature, outdoor, culture and shopping.
With the interaction map, you can track the flow of your guests between the POIs (points of interest) you have selected. Find out which paths are created between the individual highlights and how these change over different periods of time due to various influences, such as the seasons or weather.
The dashboard allows you to interactively compare different time periods – from daily, weekly, monthly to annual levels – and obtain well-founded data.
This allows you to check your subjective perception against objective figures, make informed decisions based on reliable data and create a solid basis for argumentation towards stakeholders.
Still have questions?
Bringing a little light into the darkness. Click here for our frequently asked questions: