The city of the future is already relying on insights from mobile communications data.

The city of the future will be more livable. The city of the future will be more ecological. The city of the future will be more connected.

Movements, stays and daily activities of people within a city – where, when and why do they take place? These are questions that transportation and urban planning, as well as city marketing and economic development, are concerned with in order to further develop a city, as the following use cases show:

The city of Wolfratshausen in the Upper Bavarian district of Bad Tölz-Wolfratshausen uses the findings of the hourly visitor flows to evaluate and subsequently adapt the parking concept in the city. Especially the comparison of “normal shopping days” during the week in comparison to open Sundays or city festivals enables city marketing, traffic planners and economic managers to draw the right conclusions and develop adequate measures.

The analysis of visitor flows and numbers in the city center, as well as the tourist movement behavior and the catchment area of these, enables the responsible persons in Weil der Stadt, a city of about 20,000 inhabitants in the state of Baden-Württemberg, to better understand the mobility volume, to draw conclusions and to derive measures for city marketing.

The two use cases show how our interactive platform, in the forms of Location Insights and City Insights, addresses the needs of different stakeholders in order to support them in their daily work.

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