How data becomes insights – Part 3: Delivering data

In the first two parts of our mini-series “How Data Becomes Insights,” we looked at the processing of approximately 3 billion mobile digitization data daily in combination with the TÜV-approved anonymization process, as well as data preparation to create meaningful analyses.

Part 3: Data delivery

In today’s third part of the series, we will look at the delivery of our data and the various options for customers to consume our analyses.

It all starts with the pre-processing of our data as a result representation in CSV files. CSV stands for comma-separated values, and that’s exactly what it is: a text file with a long list of different values identified by a header and separated by many commas. For data-savvy customers, we offer our analysis results directly in this form through our Data Analytics Solution product. Under the same strict data protection conditions as in all other forms of delivery, our customers receive data in a structure that is ideally suited for individual further processing and merging with customer-specific data sets.

Analyses in CSV format

The delivery of CSV files is one way to provide mobility data. Another is interactive dashboards. With this form of presentation, we want to make human movements comprehensible for all our customers.

The interactive, web-based analysis dashboards focus on forms of presentation to make our data as intuitive as possible (the term dashboard has probably been familiar to a wider population since the COVID-19 crisis, when every country and many daily newspapers published their own such forms of presentation to track relevant statistics around the disease).

Charts, maps, and other visualizations are automatically created from the cluttered display of comma-separated values. We work out what is important, identify trends and open the door to low-threshold, intuitive insights into human movements for our customers.

In our Location Insights, Tourism Insights and City Insights products, we combine standardized sets of such visualizations to best answer the questions of the respective customer groups (retail and event organizers, tourism or city and traffic planning) and many others.

Dashboard analyses

Our dashboards cover all aspects of human movement. They are comprehensive, exploratory tools to dive deep into movement flows in geographic areas. With email and PDF reports, we offer a compact and quick overview of the mobility behaviour of the target group. In these we summarize the most central movement parameters of an analysis area on a daily, weekly, monthly or yearly basis. A management board in email or PDF form.

Next week, we will report on how they use our services, what they value and what insights they draw from them in the final part of our series.

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