Re-design with near-realtime

Every story has its beginning – and so did our journey into the world of mobility analytics. In 2017, we proudly unveiled our first product model, Location Insights. For the first time, we enabled stakeholders to gain standardized, data-based insights into their target groups at selected locations. Over the past few years, our company and our products have continued to evolve. Numerous innovations and improvements have been introduced and our methods have always been adapted to current requirements. Now it is time for another step in this evolution.

Starting in summer 2024, Location Insights will have a new, modern look that will make the user interface even more accessible in the future. The modernization of the dashboard will also make it even easier and faster to read comparisons of various parameters.

In addition, our development team is working on making our product available as a mobile version to make it even easier to use on smartphones and tablets, thus facilitating access to the data from anywhere.

In addition to the uniform and fresh design, our development team is also working on the implementation of what is probably the biggest innovation for Location Insights: Near-Realtime.

With Near-Realtime, the previously daily updated insights will be available even faster. Near-Realtime allows you to observe what is happening at your locations with a delay of just a few minutes. You can see how many visitors are currently at your location almost in real time. The data also shows the visitor frequency over the course of the day. This allows you to see how the visitor structure at your location develops throughout the day at any time. This enables even more timely trend determination, well-founded decision-making and more sustainable resource management. In the summer, selected partners will be able to view the insights for the first time as part of the initial pilot phase.