Webinar: Tourism of tomorrow

Webinar: Tourism of tomorrow

The change in mobility is omnipresent and has already found its way into Austria’s tourism regions. The decline of cars in urban areas, increasing environmental awareness, advancing internationalization and the trend towards shorter vacation trips are the current trends facing Austrian tourism.

The webinar “Tourism of tomorrow. Understanding mobility.” was dedicated to the mobility turnaround and the interactive dashboard “Tourism Insights” to understand and retrace the movement flows in tourism regions during times of change.

Mobility analyses based on floating phone data provide a comprehensive insight into visitor mobility and can be tailored to any tourism region. The analyses provide both a general insight into the entire region as well as detailed analyses for the respective target group. State-of-the-art data processing can be used to reconstruct guest movements, identify socio-demographic classifications such as age groups and gender distribution, track international origins and generate accurate comparisons of different tourism hotspots in the region to provide a reliable solution to mobility issues.

The webinar provides extensive insights into the theoretical as well as practical matter, data mining, upstream processes, use cases, practical experiences, insights into the interactive dashboard, outlooks on further developments and comprehensive answers to frequently asked questions.

The talk is led by Matthias Traub, Managing Director of Invenium GmbH and Fabio Jarz, active in Business Development with a focus on tourism projects at Invenium GmbH, both provide comprehensible insights into the theoretical processes from a professional perspective.
Mag. Christian Schirlbauer, tourism director and managing director of the “Ferien Region Dachstein Salzkammergut”, shares his many years of experience, how the tool is used in the vacation region and in which aspects the cooperation supports the region in its further development.

The speakers report how analyses based on floating phone data can be the solution for today’s understanding of mobility.


Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

available online: https://youtu.be/xXVvQ289f1w
Das könnte Sie noch interessieren

Highlights 2023: Tourism Insights

From popular winter destinations in the west to peaceful, relaxing spa regions in the east were supported this year with Tourism Insights.

Transportation Insights Webinar

Webinar: Transportation Insights

The utilization of the road system, the efficiency of public transport, the economic evaluation of company locations as well as tourist destinations - human mobility influences almost every area.

How data becomes insights – Part 3: Delivering data

11.10.22 #General

In the first two parts of our mini-series "How Data Becomes Insights," we looked at the processing of approximately 3 billion mobile digitization data daily in combination with the TÜV-approved anonymization process, as well as data preparation to create meaningful analyses.