Our data offers a clear picture of how visitors actually move through the region. Based on these insights, offerings can be purposefully enhanced, events can be managed more effectively, and strategic decisions can be made with confidence, even in areas where reliable data is otherwise scarce. This creates a solid foundation for planning, communication, and delivering genuine experiences.
Analyses with panoramic view
With the right positioning, your tourism region is a potential destination for the entire world and with Tourism Insights you have analyses at your disposal to achieve an even greater presence!
Tourism Insights makes your guests and your region even more accessible to you. Dive in and learn more about your tourism region. See through the eyes of your guests and find answers to the questions that are most important to you in order to optimize your offer even more accurately. All this and much more, tailored to your needs and, like everything we do, anonymized and in compliance with the strictest data protection guidelines.
Accessibility through existing successes
From renowned winter destinations in the west to tranquil, relaxing thermal spa regions in the east, they rely on Tourism Insights. With data-driven intelligence, they aim to shape the future of tourism in an innovative and well-prepared way.
Read how successful users are leveraging the analytics tool to continuously enhance their tourism regions day by day.
Tourism Insights has been providing the Mondsee-Irrsee tourism association with reliable insights into 16 key points of interest (POIs) in the region for several years. The analysis helps determine actual visitor numbers, offers objective data to support informed decisions on emerging issues, and enhances both action planning and organizational processes. By replacing assumptions with facts, the tool helps defuse potential conflicts and strengthens the basis for constructive dialogue and strategic decision-making.
The Ausseerland was the first major tourism region to adopt the comprehensive analytics tool Tourism Insights. Since 2019, the region has been drawing data from 13 key tourist hotspots as well as several events enabling valuable insights over time. This long-term use allows for trend analysis, better understanding of visitor flows, and data-driven optimization of regional offerings. The continuity of the data supports strategic planning, highlights the impact of measures taken, and strengthens the region’s ability to respond proactively to changing tourism dynamics.
Driving innovative projects forward together
Understanding guests and shaping destinations with precision.
Strategic decisions require reliable data. Our analyses not only show where guests move, but also why. This allows you to identify trends early, define target groups accurately, and invest where it truly creates value.
Let’s discuss how we can support your specific challenges during an initial consultation.
Gain new insights
Precise Target Group Analysis
Gain deep insights into your target audience’s behavior to tailor your offerings even more effectively. Track the impact of your measures and make confident decisions based on reliable data.
Data-Driven Organization
Our data provides a solid foundation for communicating with stakeholders. Make organizational decisions based on reliable insights and unlock the full potential of your region.
Sustainability Strategies
Identify untapped opportunities and promote a more sustainable use of available resources.
Marketing Measures
Understand the precise catchment area of your region. Use these insights to tailor your marketing activities more effectively to your potential guests.
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“Beside the number of overnight stays, the data from the dashboard is the most important data basis for the region. This combination allows us to derive meaningful insights to make fact-based decisions for the future.”
Susanne Haubenhofer
Managing Director, Erlebnisregion Graz
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“Knowing approximately how many people visit the region during a very warm summer weekend is extremely valuable to us. This allows us to organize additional staff as needed, for example, to monitor nature reserves. For this purpose, historical data from long-term monitoring is indispensable.”
Thomas Ebner
Managing Director, TVB Mondsee-Irrsee im Salzkammergut
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“We were a team from the very beginning! We asked ourselves: What do we need, what key metrics are we looking to monitor? From there the setup really developed as a team. That was truly great.”
Pamela Binder
Managing Director, TVB Ausseerland Salzkammergut
