Knowing your customers and their needs is a crucial competitive advantage for any company. The better you understand people, the better you can tailor your service offering and marketing to them and generate a real edge over your competitors. With Location Insights, you always have your customers in view. Who they are, where they come from, which competitors they trust.
Events Insights adapts to your requirements and needs. We provide what you are looking for, exactly as you need it. Be it interactive dashboards a management report or bare numbers.
With Events Insights, you always have your visitors in view. Who they are, where they come from, when and how long they stay at your event. All this and much more, tailored to your questions and – like everything we do – anonymized and in compliance with the strictest data protection guidelines.
Surveys of your customers take time. So much time that the results are outdated before they are even available.
With Location Insights, you get new insights into your location every day, so you can identify trends, respond to changes, and plan for the future.
Classic market research is based on individual surveys and thus only ever captures a small part of your customers.
Location Insights offers you a view of the whole. All customers. All locations. All movement patterns. Every day of the year.
Location Insights has the right answer for every question.
Organizers who are already benefiting from our analyses:
“Invenium helped us to understand our visitor flows in detail on the day of the event. On the one hand, this resulted in new possibilities for visitor guidance, and on the other hand, we were able to draw conclusions about participants, event visitors and day guests. Such insights are of course enormously important for an international event like the Red Bull Dolomitenmann.”
“The Night Race is a sporting highlight for the whole of Austria: the results show that this year‘s Night Slalom was attended by spectators from all parts of Austria. Fortunately, the Night Race and the first Night Giant Slalom also attracted many international live spectators this year. This kind of visitor flow analysis for major events is a great help for us in the future, so that we can optimise the visitor potential and the processes for the spectators on site.”
“The analysis results of the Invenium Data Insights have a very high importance for the organization. On the one hand, the insights enable marketing measures to be set and monitored in a more targeted manner, and on the other hand, the insights support us in implementing the IBU sustainability strategy.”
You would like to learn more about our products and solutions, or have further questions? We look forward to hearing from you and will be happy to answer your inquiry.