The world’s largest folk festival relies on mobile-based solutions from Event Insights. The Oktoberfest in Munich wanted to better understand visitor behavior at Munich’s Theresienwiese. Especially at large events with free admission and no ticketing system, analyzing visitor flows offers considerable potential for gaining valuable insights.
Spotlight on Big Data
The success of your event starts with truly understanding your audience—knowing how they move, what they expect, and what truly excites them. The better you understand your attendees, the more precisely you can tailor your offerings and actions, creating a lasting impression with your event.
In a world where data is the key to success, Event Insights empowers you to make informed decisions. Gain a deep understanding of audience mobility and unlock the full potential of your event.
Proven Success Builds Trust
From world-renowned public festivals and international Christmas markets to multi-day music festivals and centuries-old cultural traditions — Event Insights delivers powerful analytics and supports a wide range of events across industries in successfully navigating current and future challenges in the event sector.
Discover firsthand how Event Insights enhances decision-making and drives effective implementation.
Wolfgangsee Advent wanted to gain a better understanding of the colorful hustle and bustle of the event, particularly visitor flows and visitor behavior. The focus was on the total number of visitors and the question of how many people visited multiple locations around the lake. These findings were intended to help plan future events in a more targeted manner and further improve the visitor experience.
The Bleiburg Wiesenmarkt is a traditional annual fair held in the town of Bleiburg on the first weekend in September. With a history stretching back over 600 years, it is one of the oldest and best-known markets in Austria. Since 2022, the town of Bleiburg has been using the extensive data provided by Event Insights to further optimize the traditional Wiesenmarkt.
Boost the Success of Your Event
Gain New Insights
Visitor Numbers & Target Group Analysis
Identify the exact number and profile of your attendees. Tailor your offerings to suit your audience and measure the effectiveness of your initiatives. Clear insights emerge from the analysis of solid, data-driven foundations.
Organization & Management
Data provides a reliable basis for communicating with stakeholders. Make operational decisions based on dependable insights and understand your visitors’ arrival and departure patterns. Maximize the potential of your event and optimize the experience for both guests and partners.
Sustainability Strategies
Uncover untapped potential and drive more efficient resource use. Lay the foundation for improving your (public) transportation concepts and using your capital more effectively.
Marketing Activities
Pinpoint your exact catchment area and map out the national travel patterns of your visitors. Use this data to strategically expand your market reach and refine your marketing efforts to target potential guests more effectively.
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„Through mobile-based mobility analysis, we gained valuable insights into our event. These findings help us plan the Bleiburg Wiesenmarkt in a way that stays relevant and ensures it remains a highlight year after year.“
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Arthur Ottowitz
Deputy Head of Municipal Office & Market Supervisor, City of Bleiburg
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„The analysis also provides crucial information to organizers, emergency services, and businesses—enabling large-scale events to be a complete logistical success.“
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Thomas Treß
Senior Product Manager Big Data and Data Analytics Expert, O2 Telefónica
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„The data from Event Insights offers us a comprehensive overview of all three Advent market locations, precisely tailored to our parameters. Knowing how many people visited which location and when is extremely valuable for planning future activities.“
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Patrick De-Bettin
Managing Director, Wolfgangsee Tourism Association
