Visitor Numbers | Offer Planning | Resource Utilization
The world’s largest folk festival relies on mobile data-based solutions from Event Insights. Discover how this approach benefits the event, organizers, and stakeholders.
Spotlight on Big Data
The success of your event starts with truly understanding your audience—knowing how they move, what they expect, and what truly excites them. The better you understand your attendees, the more precisely you can tailor your offerings and actions, creating a lasting impression with your event.
In a world where data is the key to success, Event Insights empowers you to make informed decisions. Gain a deep understanding of audience mobility and unlock the full potential of your event.
Proven Success Builds Trust
From world-renowned public festivals and international Christmas markets to multi-day music festivals and centuries-old cultural traditions — Event Insights delivers powerful analytics and supports a wide range of events across industries in successfully navigating current and future challenges in the event sector.
Discover firsthand how Event Insights enhances decision-making and drives effective implementation.
International Visitors | Interactions | Offer Planning
How can mobile-based mobility analysis create added value for the annual Advent market around Lake Wolfgang in the Salzkammergut region? What insights can be drawn from the data? Together with Patrick De-Bettin, Managing Director of the Wolfgangsee Tourism Association, we explored the analysis:
Visitor Behavior | Offer Planning | Target Group Analysis
The Bleiburg Wiesenmarkt — a historic event with over 600 years of tradition — is a staple in the region’s annual event calendar. Beginning the first weekend in September, this cultural festival transforms the town of Bleiburg. But how can such a traditional event benefit from modern mobility analysis?
Gain New Insights
Visitor Numbers & Target Group Analysis
Identify the exact number and profile of your attendees. Tailor your offerings to suit your audience and measure the effectiveness of your initiatives. Clear insights emerge from the analysis of solid, data-driven foundations.
Organization & Management
Data provides a reliable basis for communicating with stakeholders. Make operational decisions based on dependable insights and understand your visitors’ arrival and departure patterns. Maximize the potential of your event and optimize the experience for both guests and partners.
Sustainability Strategies
Uncover untapped potential and drive more efficient resource use. Lay the foundation for improving your (public) transportation concepts and using your capital more effectively.
Marketing Activities
Pinpoint your exact catchment area and map out the national travel patterns of your visitors. Use this data to strategically expand your market reach and refine your marketing efforts to target potential guests more effectively.
„
„Through mobile-based mobility analysis, we gained valuable insights into our event. These findings help us plan the Bleiburg Wiesenmarkt in a way that stays relevant and ensures it remains a highlight year after year.“
LEARN MORE >
Arthur Ottowitz
Deputy Head of Municipal Office & Market Supervisor, City of Bleiburg
„
„The analysis also provides crucial information to organizers, emergency services, and businesses—enabling large-scale events to be a complete logistical success.“
LEARN MORE >
Thomas Treß
Senior Product Manager Big Data and Data Analytics Expert, O2 Telefónica
„
„The data from Event Insights offers us a comprehensive overview of all three Advent market locations, precisely tailored to our parameters. Knowing how many people visited which location and when is extremely valuable for planning future activities.“
LEARN MORE >
Patrick De-Bettin
Managing Director, Wolfgangsee Tourism Association
